REVOLUTIONISING 99 SPEEDMART’S COMMUNITY OUTREACH PROGRAMS WITH VENTANA & WHATSAPP

99 SpeedMart being a pivotal player in Malaysia’s retail landscape, has long championed Community Development. With its extensive network of outlets and recent public listing, 99 SpeedMart stands poised to set new benchmarks in community outreach.

This piece is about how using the most common social messaging app in Malaysia, WhatsApp with Ventana's platform will improve each area of 99 SpeedMart's community outreach programs.

1. Blood Donation Drive

Organizing a blood donation drive requires meticulous planning and coordination. Ventana can simplify the entire process through easy registration, scheduling, and broadcasting within WhatsApp.

Potential donors can conveniently sign up, choose their preferred time slots, and access detailed AI-powered FAQs to answer commonly asked questions. This platform can also send reminders and updates to ensure maximum participation.

• Targeted Broadcasting

Geo-Location Based - Previously registered donors, or newly interested donors may be notified based on their registered or shared location for upcoming blood donation drives. Indiscriminate blasting of irrelevant communication is annoying. Target donors who are geographically relevant, maximize engagement without the noise of irrelevant messages.

• Registration, Scheduling, Reminders & FAQ

Can be done automatically without human involvement. Registration forms, scheduling appointments, and AI-Powered FAQ will save operational costs for each Drive while ensuring 24/7 accessibility and convenience for any interested participants. Registered donors can jump directly to scheduling appointments without filling in a form. Automated reminders and updates will ensure optimal participation.

2. Food Kit Distribution & Collaboration with Government & Other NGOs

Facilitating Food kit Distribution requires more coordination and effective communication. Streamlining the distribution process; routing & dividing the recipients are key to avoiding chaos and reducing waiting times.

• Geo-Location based Broadcasting

To avoid overwhelming 1 location, targeted and divided groups can be separated and sent to different Food Kit Distribution locations and timeslots.

• Distribution of E-Coupon/Voucher

Integrated with relevant systems (POS, Inventory, etc) more possibilities of claims can be unlocked. Discounts, subsidies, 1-time validity claims can all be executed with broadcasted E-Coupons/Vouchers.

3. Disaster Relief Efforts

In times of disaster, timely and efficient resource allocation can save lives. Allowing disaster victims to apply for relief easily will give 99 SpeedMart time and foresight to plan and allocate the appropriate relief.

• Location Sharing

Leveraging WhatsApp’s location sharing and Ventana’s ability to translate the location onto a heatmap, 99 SpeedMart will be able to leverage its 2,561 networks of retail shops and coordinate their relief efforts accordingly.

The true essence of community outreach is about ensuring no one is left behind. WhatsApp provides the means with the widest communication coverage in Malaysia, while other automation is provided by Ventana. We believe that we can work in collaboration with 99 Speedmart to significantly enhance its community welfare programs. These initiatives can be more organized, efficient, and impactful, bringing tangible benefits to the communities they serve.

As 99 SpedMart continues to grow, these enhanced initiatives will pave the way for fostering a more connected and resilient community. After all, it’s about those who need help.